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"Mom, are we rich?" Eight-year-old Emma looks up from the sofa and asks her mother, out of nowhere. Cécile pauses. She thinks for a second, then smiles. "Yes, darling. We are rich." Emma frowns. "Then why don't we have a bigger TV like Chris’s family, our neighbors?" Cécile takes a breath and explains, gently, that being rich means having what matters most, food on the table, a roof over their heads, school fees paid, and the doctor when they need one. A bigger TV, she says, is not important. Emma nods and goes back to playing. She seems satisfied. But Cécile is not.
Why do African parents avoid talking about money with their kids?
Does financial literacy actually change a child's future?
My parents never taught me about money. Where do I even begin?
- Start with a budget and stick to it. Write down everything that comes in, then everything that goes out. A notebook works fine. Include the small things: the data bundles, transport, the school contributions you forgot about. A budget makes you aware. Give yourself a week, then review it. What did you overspend on? Where did you do well? Adjust and keep going. If you are married, staying on the same page and keeping each other accountable is not optional; it is the foundation.
- Save before you spend. Transfer your savings the moment your salary arrives, before anything else. Even 5,000 RWF a month is a start. The habit matters more than the amount.
- Look honestly at your expenses and your income too. Are there subscriptions you forgot about? Bundles that expire half-used? Could you buy groceries in bulk at Nyabugogo Market instead of daily corner-shop runs? Small savings stacked consistently, compound into significant sums. But a budget cannot fix an income problem. If your salary is genuinely too small for your needs, begin thinking, about a second stream of income: a skill you can freelance, a small thing you can sell, a service your neighborhood needs. In other words, a problem you can solve and make an income from it.
- Begin investing. Even modestly. Mobile money platforms such as MoKash, Community savings groups (Ibimina), unit trusts, these exist across East and West Africa and are more accessible than most people realize. Watching your money grow, even slowly, changes how you think about money.
How do I actually teach my child about money?
- Make money visible. You do not have to share every detail of your finances with your child. But you can narrate your decisions. "We are not buying that today because it is not in our budget." When passing on a purchase: “I want it too, but we have something more important to save for.” These sentences, repeated naturally over years, build a financial mindset.
- Teach them the difference between needs and wants. This is foundational. Not every desire is an emergency. Help your child name the difference, calmly and without shame, from a young age.
- Give them something to manage. A small weekly allowance of 500 francs, teaches far more than any lecture. Let them make choices with it. Let them run out. Let them save for something they want. Real consequences are the best teacher.
- Let them see you save. If you use a physical savings envelope or a mobile savings app, show them. Let them watch the number grow. Children who see saving modeled at home are significantly more likely to save as adults.
- Introduce earning early. Beyond regular chores, let them earn small rewards for specific tasks; washing the car, organizing a room, helping at a family event. It shows them that money is something you create, not just something that arrives.
